- Promoting the UAE’s Unified Industrial Brand Identity ‘Make it in the Emirates’
- The leading steel manufacturer provides the downstream industries with 90% of its needs from wire rod and heavy sections
Abu Dhabi, UAE, 7 August 2021:
Emirates Steel, the leading integrated steel plant in the Middle East, strives to maximise its contribution to the UAE’s downstream industries. The company provides this vital sector with 90% of its needs from high-quality and value-added wire rods and heavy sections products. This is part of its effort to support and promote the UAE’s Unified Industrial Brand Identity under the slogan ‘Make it in the Emirates’, aiming to enhance the competitiveness of national products.
The company harnesses its full potential to provide the products necessary to advance the industrial development, in line with the objectives of the National Strategy for Industry and Advanced Technology “Operation 300bn”, which aims to increase the contribution of the industrial sector to the country’s GDP from AED 133 billion to AED 300 billion by 2031.
The company supplies its wire rod products to many customers in the UAE, including Classic Metallic Sheet Factory, which converts this product into anchor bolts, stud bolts, hex bolts, drywall screws and nuts, etc. Also, Al Khaleej Steel Industries utilises our products to make the galvanised wire used for various applications such as cable armoring, fencing, farming applications, and high tensile wire. KHK Scaffolding and Formwork Ltd is using our wire rod to produce building wire mesh, protection netting, fencing nets, barbecue wire nets and cages, and various scaffolding systems, in addition to many other companies that convert our product to value-added products that are exported under the slogan ‘Made in the Emirates’ to the whole world.
“The UAE’s downstream industries sector abounds with huge investment opportunities, and we expect this vital sector to witness a major boom in the near future, with the national efforts it is witnessing to advance and enhance its role as a driving force for UAE’s sustainable economic development.
In this sense, we are keen to provide high-quality steel products, and innovate products with special specifications and grades. This helps our local factories produce high-quality national commodities. Our value-added products are used as raw materials in many industries and sectors such as automotive, machinery and equipment, construction, transportation and energy, among others,” said Engineer Saeed Ghumran Al Remeithi, CEO of Emirates Steel.
“Coronavirus pandemic has reaffirmed the importance of the UAE’s downstream industries in protecting the nation’s economy, providing local food and health needs, and even supplying raw materials considering the disruption of some global supply chains due to the pandemic,” added Al Remeithi.
Over the last two decades, Emirates Steel gained its solid regional and global reputation in the integrated steel manufacturing, by providing the best-in-class products to its customers in more than 40 countries around the world, in line with its vision to be among the top global steel producers.
